Olympic Entertainment Group AS (OEG) with its subsidiaries is the leading provider of gaming services in the Baltic States (Estonia, Latvia and Lithuania) and operates casinos in Slovakia, Italy and Malta. As at 31 December 2018, the Group had a total of 114 casinos and 23 betting points. The Group employed 2,852 employees in 6 countries.

OEG mission is to give their guests a customer orientated, secure and safe environment with the finest design and craftsmanship, unparalleled in the industry and supported by the excellence of their name and reputation.


OEG has created a new position within the Group and looking for an ambitious and talented person to pick up the position of

Group Marketing Manager


Your main responsibilities:

The Group Marketing Manager has the overall responsibility for all design and build-up as well as day-to-day operational management of real-time digital multi-channel marketing solutions including customer loyalty and rewards solutions. You will operate from the strategical and tactical point all over OEG countries of presence on Group level. You will set a technology vision for analytics and marketing in Olympic Entertainment Group.

You are a senior-level leader who has significant depth and contribution to champion greater experimentation and more-agile management of that function’s capabilities and will be a change agent, working within the marketing organization and across the company to create competitive advantage.

This leader will also be responsible for the design/build/transition of enhancements to these platforms aligned guest and employee needs.

Serve as a point of contact and support for marketing teams for analysis of direct marketing offers and programs. Provide strategic insights, analyze standard reports, and conduct in-depth analysis to formulate insights into land-based and online marketing performance, customer behaviors, and direct marketing programs. Identify opportunities for testing in direct marketing and evaluate test results. Communicate conclusions, implications, and recommendations in a concise fashion to support more effective marketing decisions.

Key Priorities:

  • Set a marketing technology vision for Olympic Entertainment Group
  • Develop and drive strategic multi-channel loyalty and marketing initiatives
  • Collaborate with all the stakeholders to understand and establish structure and work-flow to deliver industry-leading marketing performance
  • Define, prioritize and establish timetables/roadmaps for key Martech imperatives that will shape the direction for marketing across the businesses. Align roadmap with customer needs

 Experience and skills set expected:

  • University degree (BA at least) in related fields (marketing, business administration)
  • 5+ years of working experience in leading marketing roles (a plus is in broad and leading marketing incl digital marketing functions, in an international environment)
  • Knowledge of advanced loyalty strategies and analytic-driven solutions
  • Applied multi-channel CRM, Marketing and Loyalty solutions from both the business and technical perspectives, including measurement and personalization
  • Understanding and experience of matrix organization
  • Experience and willingness to work on a strategic, tactical and on an operational level
  • Digital marketing competence
  • Demonstrated leadership skills including project management, time management and innovation
  • Fluency in English and Estonian
  • The ability to build strong relationships
  • Experience from working with change management
  • Mobility to travel up to 20% of the time

The company offers you support in all ways of best practice and knowledge sharing, expecting from you proactiveness and initiative to drive the business further.

Take the opportunity to manage strategic and hands-on data-driven marketing operations in a complex, international and interesting company!


Need more information?

Merily Kesküll
Otsinguspetsialist
merily.keskyll@fontes.ee
Eva Lelumees
Juhtivkonsultant
eva.lelumees@fontes.ee